Akariya Geihanro, a Japanese-style inn with the theme of light, offering only 10 rooms
Inuyama City in Aichi Prefecture is known for cormorant fishing on the Kiso River, the Inuyama Festival, and Inuyama Castle that is designated as a national treasure. In the city there is an inn open since 1919 called Geihanro. Recently it underwent total reconstruction and THAT'S ALL RIGHT worked on a rebranding project to revive the inn, which was once loved as the regular accommodation for writers and artists, 100 years after its foundation. We spent more than a year to work on the entire branding process, producing from concept to artwork.