KOTOBUKI SPIRITS
Supporting growth of our clients through an exclusive contract with one company in each industry
Since our founding, we have partnered for over 15 years with Kotobuki Spirits Co., Ltd., a Tokyo Stock Exchange Prime-listed confectionery manufacturer. By forming a dedicated team, we capture and share high-fidelity, real-time insights from every critical touchpoint—including executive management, sales, planning, retail storefronts, and social media.
Driven by the OODA loop (Observe, Orient, Decide, Act), we empower continuous brand optimization and agile decision-making. Our involvement extends far beyond one-off creative projects; from product development for new brands to social media marketing operations, we serve as a long-term strategic partner. Seamlessly integrated like an in-house PR and creative department, we continue to drive the sustained growth of the Kotobuki Spirits Group.
“We want to make a new souvenir from Tokyo.” “Let’s do it!”
The Kotobuki Spirits Group is a confectionary maker with over 70 years of history that started with producing confectionaries as souvenirs from Tottori. Later it acquired gift confectionary makers in Japan and created new brands, thus expanding its business. While broadening its presence to various areas in Japan, it has made confectionaries that are rooted in each area. Our relationship with the group started when Kotobuki Spirits Co., Ltd. established Sucrey Co., Ltd. in Tokyo in 2010 that engaged exclusively in planning and sales. The company was referred to us by our client. Based on its corporate manager’s desire to “make a new souvenir from Tokyo,” we, as the partner of Sucrey, implemented total branding covering the product development, naming, logo, packaging, uniforms, and store design. An example of a product that realized our wish to create something that we really would want to buy as consumers is Tokyo Milk Cheese Factory. It was the first brand for Sucrey, and the first project in the confectionary industry for THAT'S ALL RIGHT.
Producing at a pace of one new brand per half year
Highly appreciated for its reliably good taste and store design that presents its worldview, Tokyo Milk Cheese Factory rapidly increased its presence in stores at airports at home and abroad, department stores, and commercial facilities. This raised expectations for Sucrey, and requests for distributing new brands to stores increased. Sales were so strong that we had to develop new brands while expanding existing brands. Through joint efforts with Sucrey, we developed new brands – at a pace of one every six months – such as MAPLE MANIA, BUTTER BUTLER, GENDY, FRANÇAIS, and CARAMEL GHOST HOUSE. Sales at Sucrey topped 37 billion yen in 2026 from 700 million yen when it was founded. We stepped into the frontline of production and sales, transcending the boundaries between inside and outside of the company. As the partner who leads branding with an eye toward growth of the entire company, not limited to individual products, THAT'S ALL RIGHT will continue to launch various brands.
