CARAMEL GHOST HOUSE
The caramel and tea-infused sweets brand, "Caramel Ghost House," has been relaunched with a new store at NEWoMan Shinjuku.
Based on the brand's characters, the ghost "Caramel Obake" and the black cat "Meru-chan," our theme was "Caramel sweets created by them." We aimed to express a classical and enchanting world through this concept.
We were in charge of the comprehensive project, including product development, all design tools such as packaging, store design, and uniforms, as well as overall planning and art direction.
The caramel and tea-infused sweets brand, "Caramel Ghost House," has been relaunched with a new store at NEWoMan Shinjuku.
Based on the brand's characters, the ghost "Caramel Obake" and the black cat "Meru-chan," our theme was "Caramel sweets created by them." We aimed to express a classical and enchanting world through this concept.
We were in charge of the comprehensive project, including product development, all design tools such as packaging, store design, and uniforms, as well as overall planning and art direction.